Ceramiche Caesar is one of the leading international ceramics brands for architecture and design, and it has always been aware of sustainability issues. Exprimo has developed an integrated communication project that highlights Caesar’s daily commitment to combining production excellence and environmental protection.

“Every day counts” is the concept that highlights the importance of small choices when it comes to sustainability and social responsibility, especially for a large industry.

We created a storytelling and visual format, treating the ESG policy as a brand communication project. We thus brought out the continuity of Caesar’s commitment, showing the milestone achieved as the sum of many stages of the corporate journey.