PMI Servizi Associati is the benchmark for Modena and its province in the Business & HR consulting sector and Facility & Property Management services. Operating for over 20 years, it provides customized solutions and integrated consulting and management services nationwide and across Europe.


Exprimo spearheaded a comprehensive rebranding project, aligning the communication with the company’s objectives, starting from the logo redesign and the development of the new naming: Addit.


We revamped the face of PMI by developing a new visual and brand identity. The goal was to build effective communication that clearly and engagingly reflected the brand’s identity. Starting with the naming, Addit, we redesigned the logo and crafted a storytelling consistent with the company’s values. We then designed the new website with a more intuitive and modern interface, focused on ensuring users a better browsing experience (UI/UX).