With Marvel Shine, Atlas Concorde introduces a new way of presenting its extraordinary collections of ceramic surfaces: not just through prestigious catalogs and functional merchandising tools, but also film storytelling where project managers talk about concepts and development, recounting goals and accomplishments.
Through inspirational images, documents and interviews with the protagonists, this video takes us on a journey of discovery, showing us how a ceramic juggernaut designs a collection, faithfully recreating the allure of the most precious white marbles in the world. A manifesto of the company’s vision, industrial expertise and cutting edge interior design. A homage to beauty and Italian know-how.
Exprimo was responsible for the campaign storytelling and communication, producing the video, designing the launch, managing art direction, styling, and casting for the photoshoots. Development of catalogs and traditional sales tools – such as folders, displays, multimedia presentations, web design, newsletter and much more – were also Exprimo’s responsibility.