3D Wall Carve highlights Atlas Concorde’s leading role in the world of three-dimensional coverings. The collection thoroughly recreates the authentic and irregular look and feel of hand-engraved stone, with amazing results achieved also thanks to the collaboration with Piero Lissoni, who designed the 3D Squares and 3D Sign products.
Exprimo was entirely responsible for the launch: product positioning, planning, interior design of the environments with definition of style and furniture research, art direction of the photoshoot and renderings, storytelling, catalogs and samples, video, and online presence. All the communication tools were created by the agency together with the company’s marketing team and selected partners.