Energica Motor Company is among the top Italian manufacturers of electric motorcycles and has been the supplier of the MotoE World Cup for years. This year we partnered with the brand at the launch of Experia, the first 0-emission Green Tourer, and at Eicma 2022.
“Born to be wind” is the concept we came up with alongside Energica Motor Company to express the uniqueness of the new motorcycle. The slogan winks at the Easy Rider anthem to call out the wind as an icon of speed, disruptive force and connection to nature. The goal was to combine the wild spirit of a powerful tourer with its sustainability. The idea allowed us to create a complete communication project: key visuals, adv, launch events, merchandising, and the exhibition booth at EICMA 2022 in Milan, in which Experia was the protagonist.