Panel designs and manufactures industrial computers and HMI solutions for all kinds of production plants, supporting their clients through tailor-made consulting services. The products’ quality and the company’s attention to detail and customer care have made Panel one of the protagonists of their B2B market segment.
Exprimo curated the brand’s repositioning with a cross-skill project that breathed new life into every single area of their communication. The new storytelling, founded on practicality and transparency, was translated into a variety of tools and content: website, product catalogs, photoshoots, templates for DEM and more.
A minimalistic approach was deemed most appropriate when it came to graphic design, always focusing on the products themselves and their technical characteristics. The website is easy to navigate in its structural simplicity, and features an e-commerce product configurator developed by Exprimo, allowing visitors to create the most suitable solutions for their needs and order it directly online.