SBay Smeralda is one of the most important touristic real estate projects in North Africa. Overlooking the Sidi Heinesh bay on the northern coast of Egypt, the resort was inspired by Italian design and lifestyle.
Cleopatra Developments, one of the main real estate players in the Middle East, asked Exprimo for a complete branding project, from the name to the website, with the goal of communicating the project’s unique and distinctive character to international investors.
The copy strategy aims to position SBay Smeralda not just as a prestigious real estate investment, but as an actual luxury brand, synonymous with excellence and high living.
The videos for the campaign were produced with CGI 3D technique, starting directly from the architectural projects. The photorealistic effect is of the highest standard and the integration of real footage allowed for an authentic story to be told, in line with the top-tier positioning of the resort.