A brand video to communicate an important milestone for Ceramiche Atlas Concorde: the opening of a prestigious flagship store in the heart of Milan, the city of international design par excellence.

The strategic brand choices and the design project philosophy are described personally by the company’s CEO and by the architect and designer Piero Lissoni, in charge of the project for the Lissoni & Partners studio.

Consolidating the communication partnership with Atlas Concorde, we developed the concept, storytelling, script and video production between Modena and Milan.