Smaltochimica is a benchmark in the Italian chemical industry with regard to the ceramic field, thanks to 40+ years of consolidated experience, successfully researching, developing and manufacturing highly innovative and sustainable products.
Smaltochimica has always distinguished itself for a dynamic and informal tone of voice, far from the “seriousness” of B2B communication, closer to the world of international design and the current trends in society. The company asked our agency for a makeover of the brand’s visual identity that could effectively transmit its dynamic voice online and offline. The new concept was designed to seamlessly transition from one context and medium to another: web, social media, editorials, fairs and events, videos.