The Teatro Carani has always been an integral part of Sassuolo’s identity. Its closure and abandonment were an open wound in the city’s cultural heart, which healed when some citizens committed themselves to its recovery and donated it to the community. On March 2nd, 2024, this almost impossible endeavor was accomplished with a grand celebration and Nek’s inaugural concert.

For the Teatro Carani and its namesake foundation, we managed the branding, storytelling, website, visual format, booklets, brochures, integrated communication, and much more: a non-profit project that enriched us greatly with enthusiasm and experience.

The creative strategy was set in the ideal continuity between the theater’s original Art Nouveau style and the contemporary elements necessary for elegant, efficient, and flexible communication.