The “Ceramics of Italy for Sustainability” communication campaign won first prize in the “Sustainability and Green – Integrated Campaign” category of the 1st edition of the Media Key Venice Award. The project, created by the Exprimo agency in collaboration with Confindustria Ceramica, was the result of impressive research work supported by the Ministry of Foreign Affairs and International Cooperation and ICE Agency. The main objective of the campaign was to collect the results of sector studies and scientific papers, to tell in a language understandable to all the values of sustainability that distinguish Italian Ceramics and differentiate it from foreign competitors.
All content was declined on the web, social and out-of-home adv. A specially designed section on the ceramica.info website welcomed more than 90 informative articles, 20 videos analyzing regulatory measures and the legislative context, and 20 tutorials aimed at professionals (architects, designers, retailers, installers) to guide them in discovering the latest industry innovations.