A new commercial to be broadcast on Egyptian TV for Ceramica Cleopatra, one of the biggest international players in the ceramic manufacturing sector.

The video production, entirely realized on the company’s stand at Cersaie 2018, aims at communicating the new ceramic collections through the idea of a “luxury premiere” which sees a series of glamorous protagonists interviewed on a red carpet, elected as testimonials of beauty and performance of the ceramic products presented at the Bologna trade fair.

We at Exprimo have taken care of all the project phases: subject, screenplay and storyboard, casting and styling for actors, video production and editing, photo shooting realized in parallel with the video shoot, in order to complete the product communication on the company website and other tools.