“Ceramic. A safe choice.” is the claim of the communication campaign created by Exprimo for the Italian ceramic industry, promoted by ceramica.info – the web portal of Confindustria Ceramica – and supported by the main companies in the sector.
The digital strategy, entirely curated by Exprimo, took the form of a web campaign involving Google Ads, YouTube and the social networks Instagram and Facebook. The aim of the project was to reaffirm authoritatively the irrefutable values of ceramics, always a friend for humans thanks to its characteristics of healthiness, hygiene, eco-sustainability, recyclability, durability and versatility.
With a direct and reassuring language aimed at the consumer, the communication project focuses on a video series that is the heart of the web marketing campaign targeted to Italy, European countries and United States. Together with its trusted partners, Exprimo took care of the concept creation and all the video production steps.