In Verona, the street games festival “Tocatì” is an essential event that involves the whole city in a joyful atmosphere.

On behalf of A4Holding, event sponsor, Exprimo has designed and implemented a driving circuit reserved for children and aimed at a first approach to the road educational themes. Faced with the spectacular scenery of the Arena, a playful area was set up and dozens of little future drivers lined up to try their hand at curves, stops and rights of way.

Exprimo took care of the entire communication project, designing and realizing the driving path, a key-visual and a graphic format declined in a multitude of coordinated tools: signage system, banners and panels, pins and gadgets, promotional flyers, strategy and contents for social media marketing, a website landing page and a video reportage of the event.