At Cersaie 2023, Atlas Concorde unveils “The New Tomorrow,” an unexpected perspective on the future of design with cutting-edge products, environmentally responsible production technologies, and innovative spaces where lasting professional relationships can be built. Alongside the company’s marketing team, we have overseen the launch of two prestigious new collections: Marvel Meraviglia and Boost Balance.
“The New Tomorrow” is the common theme of the exhibition. We have developed it, focusing on the design of the key visual and the DEM strategy, including specially teasers.
Marvel Meraviglia transforms Marvel ceramic marble into an icon of elegance. The collection is inspired by Calacatta Meraviglia and is enriched with a unique decor designed by Zaha Hadid Architects. We managed the complete launch, creating all communication tools: positioning, concept, setting design, video art direction, photography services, and catalogs.
Boost Balance expands the Boost World project with ten neutral shades that capture the nuances of microcement. The launch video adopts a conceptual language, alternating close-ups of the product and wide shots of the settings in a split-screen format with evocative scenes. In various sequences, a model interacts with the stage objects in a surreal manner, creating an atmosphere suspended in time.
