With Prism, Atlas Concorde introduces a new way of presenting its extraordinary collections of ceramic surfaces: not just through prestigious catalogs and functional merchandising tools, but also film storytelling where project managers talk about concepts and development, recounting goals and accomplishments.
The emotional appeal of color, the intensity of ceramic materials, and a collaboration with a renowned Italian designer lay the foundation for both the video and collection. The essence of Italian style and culture are revisited through the lens of modernity, drawing inspiration from Milan and its nuances.
Exprimo was responsible for the campaign storytelling and communication, producing the video, designing the launch, managing art direction, styling, and casting for the photoshoots. Development of catalogs and traditional sales tools – such as folders, displays, multimedia presentations, web design, newsletter and much more – were also Exprimo’s responsibility.