With more than 50 years of history and 9,000 customers in Europe and around the world, Novellini is a leading company specialized in the production of cubicles, shower cabins, bathtubs and bathroom furniture. On the occasion of the launch of the new Celsius Home SPA, Novellini chose Exprimo to create a product launch video capable of communicating an innovative concept of wellness space, with a Made in Italy design and a contemporary style.


Produced by integrating live footage and CGI, the product video tells through images with an elegant and warm mood how Celsius is the perfect solution for finding your own wellness oasis at home.


Exprimo took care of storytelling, art direction, casting, styling and 3D rendering in collaboration with ExprimoStile.