Atlas Concorde, leading brand in the international ceramic sector, celebrated its 50th anniversary with a series of extraordinary events that Exprimo conceived and fully organized, together with the company’s marketing department and its historic partner Genius Progetti.
For customers, two days dedicated to the future have been conceived and attended by over a thousand people from all over the world. The celebration was opened by a visit to the Fiorano Modenese plant, designed with a tour in stages enriched by audio guides, 3D videos and a permanent visual infographic system.
Afterwards, guests were able to admire the renovated showroom and the brand new logistics center, and then moved to the elegant lounge-style tent where they were able to watch an exciting video on the history and values of the brand, with a multivision projection on 7 giant screens.
After a third evening dedicated to all stakeholders, members, suppliers, institutions and friends, the celebrations ended with an open weekend dedicated to employees and their families, where in a peaceful and festive atmosphere, the company confirmed its commitment to enhancing the people who give their best every day for the success of the brand all across the world.
Exprimo thanks Atlas Concorde for the trust that for almost twenty years allowed us to develop top level communication projects for product launches, corporate communication, trade fairs and point of sales, web, video, press office and that also on the occasion of the company’s 50th anniversary has produced excellent results.