Virú is leader in the agro-industrial sector and the largest producer of canned and frozen fine fruits and vegetables in Peru. On the occasion of its 25th anniversary, Virú entrusted Exprimo with the task of creating the visual identity for the celebration event.

We designed an essential and elegant key visual, which recalled the inspiring motifs of the logo and the company mission, interpreting the graphic design style of Virú in a series of coordinated communication tools.