We design well-being and safety

We developed a brand storytelling approach that translates technical expertise into a clear and coherent narrative. Through copywriting and art direction, we defined a unified story applied across key communication assets: the website, brochures and video content. An approach designed to ensure consistency between messages and visuals and to maintain a recognisable tone of voice over time..

Exprimo handled the complete redesign of the website, working on UI, UX, content structure, web copywriting and web development. The goal was to strengthen the firm’s positioning and clarify its service offering. The new website is not just a showcase, but a strategic asset that integrates content, positioning and team storytelling, supporting both corporate communication and recruiting activities.

We produced a corporate video built around a narrative concept that places people and trust at the centre. The firm’s professionals speak in the first person, while a visual element accompanies the story and connects the different contributions. The aim is to create reusable tools for the website and digital channels, supporting both corporate communication and talent attraction with a language consistent with the defined storytelling.

We created video interviews for the Career section of the website, telling the story of the firm through its people: roles, career paths and project philosophy. Essential, reusable content designed to strengthen recruiting and talent attraction with a language aligned with the overall storytelling.

For Zecchini & Associati’s participation in Safety Expo, Exprimo managed the stand communication, starting from a graphic concept consistent with the firm’s brand identity. Messages were developed to present building services, engineering and fire prevention expertise clearly and recognisably. To support the trade fair presence, we also coordinated editorial materials, from brochures to DEM templates, designed as continuity tools beyond the event.