Surfaces For Technical Spaces

Tecnoker’s brand identity was developed from its key elements: its name and logo. The goal was to build an identity that clearly reflected the company’s selling points, from technical expertise to manufacturing strength.

On this basis, a coherent visual identity was developed, designed to be recognisable and effective across all main touchpoints, including the website and commercial materials for the sales force, catalogues, and price lists.

We developed a storytelling framework able to translate Tecnoker’s offering, turning technical content into clear and useful messages for the target audience. The copywriting focused on the values of the brand and its products: resistance, reliability, ease of maintenance, and performance across different industrial environments.

We created 3D renders and photomontages to showcase Tecnoker products in real application settings, making their different uses and technical features immediately clear. The project also included the development of commercial materials such as catalogues and brochures, designed to ensure continuity of the corporate image and support the sales force.

Exprimo managed the design of the new website, working on content architecture, UI, UX, and web copywriting. The goal was to strengthen Tecnoker’s digital presence, improve visibility on search engines, and present the offering in a clear and effective way.

Pages were organised by application sectors and strategic keywords to make navigation more immediate and support SEO positioning.