Good for you, good for the planet

The new storytelling developed for Sustonable turns a recycled material into a manifesto for sustainable design. Moving beyond technical clichés, the narrative embraces an inspirational and direct tone, fully aligned with the brand’s values. From the name to the social media captions, every word expresses a clear vision: beauty as responsibility, material as conscious choice. A project of verbal art direction that gives voice to the brand’s sustainable soul.

To highlight both the aesthetic and functional quality of Sustonable surfaces, we designed a series of concept spaces through a tailored approach to interior design, styling, and 3D render production. Residential and commercial room scenes showcase the material across different applications, always with a refined, design-oriented look that aligns with the expectations of a professional audience. The art direction focuses on enhancing textures, finishes, and compositions, emphasizing the product’s contemporary identity.

The general catalogue, conceived as a strategic communication tool for architects and designers, conveys the brand’s positioning and the versatility of its surfaces through a narrative that alternates technical content and storytelling, using essential graphic design, concept images, and infographics. The same editorial and visual approach has been adopted for the website, which integrates seamlessly with the catalogue in a coherent and engaging ecosystem, offering an effective consultation experience both online and in print.

We created Sustonable’s new brand video with an emotional approach that merges storytelling with strong visual impact. The video conveys the core values of the brand through rhythm, texture, and immersive imagery, where sustainability and design are harmoniously intertwined. Direction and art direction focus on the balance between aesthetics and responsibility, inspiring a new generation of conscious designers.

To support the brand’s launch and grow its awareness, we developed an integrated social media marketing strategy, with a focus on Instagram and LinkedIn as key channels for engaging professionals and design communities. Content creation – including visuals, copy, videos, and infographics – is driven by clear visual and verbal art direction. The editorial plan alternates between educational posts, application projects, material insights, and cultural content on sustainable design. The tone of voice is direct, authentic, and consistent with the brand’s refined aesthetic.