Pramac, an Italian company leader in the fields of power generators and equipment for goods handling, asked our help for a promotional and informative video about their “Home Stand-By” product line of generators for residential use.

The video has been entirely conceived, written and produced by Exprimo, from script to post-production, and realized merging live shooting with motion graphic animations, in order to match the divulgative side along with the commercial and technical purposes.

Due to the amount of information, the video has been specifically developed for being divided into various short clips, to facilitate its comprehension and sharing on digital channels.