FONCER is the occupational pension fund for the ceramics and refractory materials sector. The challenge was to update its image through a rebranding project that would modernize the visual language, clarify content and enable more effective communication.

 

We redesigned the entire ecosystem through brand identity, storytelling, graphic design and a new website built with more accessible UI and UX principles.

 

All outputs—from brochures to video content—support a clearer and more contemporary digital marketing architecture, speaking to members, companies and institutional stakeholders with a simple, authoritative tone.