Poliambulatorio​ Chirurgico Modenese is a private health facility of excellence, active in Modena since 1995 for diagnostic, outpatient and Day Surgery services in every type of medical specialization.

On the occasion of the opening of a new highly efficient ambulatory pavilion at the headquarters located in Via Arquà, which launches the scope of action of PCM in Italy, the company decided to entrust Exprimo with an integrated communication project to enhance the growth of their professional services.

Starting from a visual identity renewal based on stylistic criteria of elegance and formal sobriety, we developed a detailed User Experience and a brand-new website project, designed to obtain an effective content consultation by the user, who can immediately perceive the efficiency and quality of the services that constitute the founding values ​​of PCM.

The design of an internal signage system and an off-line communication format will soon complete the communication project.

PROGETTO DEL LOGOTIPO

BRAND BOOK

PAGINE INTERNE

RESPONSIVE WEB DESIGN

STUDIO SET DI ICONE

ART DIRECTION FOTOGRAFICA