For Bongio, Exprimo redefined the brand image through a new identity concept expressed across two complementary editorial tools: a revamped technical price list and a visually compelling emotional catalog. The IoBongio concept emphasizes the brand’s strong values: the interaction between tradition and innovation, Italian craftsmanship combined with cutting-edge technology, extensive product customization, and a meticulously refined aesthetic.
The creative strategy focuses on the synergy between technical functionality and emotional storytelling. The layout of both publications was redesigned from scratch, blending elegance and usability: a clear typographic structure and a card-based chromatic system with QR codes optimize space and guide user navigation for quick access between technical data and visual inspiration.
Across both catalogs, products were showcased through highly evocative 3D renderings and a design-driven concept that highlights the aesthetic value of the brand. In the technical price list, the products were remodeled in different finishes to illuminate the distinguishing design of each collection. Meanwhile, the emotional catalog functions as a visual narrative of imagery and mood: each set places the product at the center, celebrating its form and color. The result is an engaging brand narrative that invites discovery of the brand’s many solutions, balancing technical performance and poetic expression.
