MARVEL T - Exprimo Comunicazione

Atlas Concorde

Sector
Ceramics and surfaces
Project
Marvel T launch
What we’ve done
3D Render, Catalogs & Brochures, Product launch, Social media marketing, Storytelling, Video,
atlasconcorde.com

Case study

Marvel T is the newest travertine effect collection by Atlas Concorde; an evolution of the successful Marvel Travertine line and a key addition to the broader Marvel World universe, one of the most recognized ceramic surface programs worldwide. For over a decade, Exprimo has supported Atlas Concorde in every product launch, shaping the brand identity, storytelling, art direction, graphic design, and both digital and offline communication assets.

For Marvel T, we developed a complete communication project: from the creative launch concept to the production of imagery, from the product video to social media marketing content, all the way to the collection catalog and merchandising tools for sales agents and showrooms.

The concept is built around the idea of a ceramic travertine that becomes a true “signature” product, enhanced by the renewed collaboration with global design firm HBA and integrated into the Atlas Concorde One Space ecosystem, giving Marvel T a unique and distinctive identity.

Collection video

The launch video presents Marvel T through a dynamic and engaging narrative approach. The first-person voices of two key figures behind the project – the Atlas Concorde Product Manager and the HBA Design Director – guide a video concept designed both to perform effectively on YouTube and to communicate the full depth and ambition of one of the brand’s flagship collections.

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Launch catalog

The launch catalog, an essential tool for presenting Marvel T to dealers and design professionals, was designed to seamlessly integrate imagery, technical descriptions, and visual storytelling. The result is a clear, elegant asset with a refined graphic design aligned with Atlas Concorde’s brand identity. The visual guidelines were then applied across all merchandising tools for in-store presentation.

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3D imagery and video

Exprimo oversaw the concept, art direction, and production of evocative imagery through a blend of photographic shots and both static and animated 3D renderings. This combination captures texture, material depth, and the emotional dimension of ceramic travertine. A central element of the visual strategy is the interior design concept developed to communicate the Atlas Concorde One Space ecosystem, a defining pillar of the Marvel T project.

Social content

For Instagram and LinkedIn, we created a range of content tailored to the collection’s social media marketing strategy: dynamic reels, short-form videos, and visual cards highlighting textures, tones, and applications. Each asset reflects Marvel T’s tone of voice: emotional, curated, aspirational, with a more business-driven and informative approach on LinkedIn platform.