Signature Design

To express the visionary nature of Atelier Mirage and reinforce the narrative through compelling visuals, we designed a series of spaces and product details with high emotional and conceptual impact. The designers’ ideas were transformed into a series of 3D renders and photographic shots, combining creative art direction with meticulous attention to materials and finishes, highlighting the expressive power of Mirage’s new surfaces and collections.

We curated the visual concept for the Atelier Mirage launch catalogs with an editorial mindset, treating them as collectible design volumes. The layout enhances the material character of the surfaces through clean, elegant graphic design, alternating between narrative-driven spreads, product shots, conceptual imagery, and direct quotes from the designers sharing different creative visions through their own words.

We led the art direction and direction of the launch video for the Nagomi collection, setting the visual tone and cinematic rhythm of the brand. For major design events, from Cersaie to Milan and Dubai Design Week, we created teaser videos that captured the spirit of Atelier Mirage through rhythm, texture, and immersive

Atelier Mirage is a creative ‘think tank’ conceived by Mirage to foster dialogue with leading international architects and designers, giving shape to bold, forward-thinking design projects. Our challenge was to translate this vision into a powerful brand identity rooted in a strong, recognizable storytelling. The result is a contemporary and distinctive language that reflects the essence of Mirage. Starting from the logo, we developed a full visual ecosystem covering graphic design, catalogs & brochures, and video assets, defined by a curated, minimalist, and refined aesthetic that speaks directly to the design community.