SOCIAL TEATRO CARANI - Exprimo Comunicazione

Sector
Culture and performing arts
Project
Social media marketing project
What we’ve done
Brand communication, Social media marketing, Storytelling,

Case study

For Teatro Carani in Sassuolo, we created a social strategy for Instagram and Facebook with one clear goal: bring it back to the center of the city’s cultural life. We engaged Millennials and Gen Z with reels reaching over 1 million views, show previews, and special campaigns like FantaSanremo. Content made to spread, get noticed, and stick around. That’s how Teatro Carani earned its space back—beyond the stage.

Engagement that fills the seats

In six months, our editorial plans brought in 4,000+ organic followers on Instagram, over 40,000 total interactions, and 3 million views. Engagement grew steadily, along with traffic to the online ticket office and audience participation on show days.

Teatro Carani

From the stage to the feed

Social media marketing project

Engagement that fills the seats